Season 01 — RootsPre-orders save 10%100% of profit donated to charity
100% of profits go to Palestinian, Lebanese and other charities100% of profits go to Palestinian, Lebanese and other charities100% of profits go to Palestinian, Lebanese and other charities

Season 1 / Roots

Made from memory.

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Usool / أصول

An Australian label shaped by Arab memory, familiar objects, and garments made to live beyond a single season.

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Season 01

Roots

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The collection

Roots before slogans.

Olive branches, Yafa oranges, cedar, Arabic wordmarks, and farwa outerwear become a quiet wardrobe built around home, return, and everyday wear.

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Giving is part of the garment.

100% of distributable profit goes to Palestinian, Lebanese, and other charities.

See the transparency model